Other Stories

Win a Fabulous Makeover from Image Assets!
Apr 12 2010 On Thursday April 22, You Can Change Your Purse and Change a LIfe!
Apr 12 2010 Join Multi-TaskingWoman to Hear Donna Brazile at Possible Woman April 20
Apr 12 2010 It's Time for Women, Chocolate & the Arts!
Nov 05 2009 Ladies Who Launch LIVE Altanta
Oct 19 2009 Holiday Help is on its Way! Coming this November from MTW!
Oct 04 2009 Good News on the Job Front! MTW Gets the Scoop from Professional Recruiter Cindy Ausman
Oct 04 2009 Hold the Date for CARE!
Oct 04 2009 Image Assets, Muli-TaskingWoman & BestSelf Magazine Kick Off
Sep 23 2009 In the Swim with the Curvy LIfe
May 26 2009 Special Discount for MTW at Possible Woman 20090 Conference
Apr 05 2009 Enchanted Shelter is this Multi-Tasking Woman's Vision
Mar 02 2009 Women. Chocolate & the Arts Returns for Another Delicious Year!
Nov 03 2008 Bringing POSH-pertise To The MTW's Who Need It Most!
Oct 23 2008 THE CHICKIN FEED PRIMER HAS HATCHED!
Sep 07 2008 All You Need is Love ... and a little lipstick!
Aug 16 2008 BACK TO TOOLS Seminar Give MTW's a business boos!
Aug 02 2008 MTW Britt Menzies on CNBC's' "The Big Idea"
Aug 02 2008 PBS Airs Adair Simon's China Three Gorges Dam Documentary
Jul 29 2008 SKIRT! in the City
Jun 26 2008

the List

Do you love being the first to know? Get the latest news! Join our FREE eList, and we’ll keep you in the loop and up to date

Don’t forget to tell a friend!

Tell a Friend

Share Multi-Tasking Woman with your friends now!
Click Here

All You Need is Love ... and a little lipstick!



Turning 40 never looked more stylish while helping so many. On Saturday, August 16, 2008 from 7-10 PM on the Maxim Prime rooftop overlooking Centennial Park, Authentic Beauty CEO Alyson Hoag will celebrate a milestone birthday along with her newest inner beauty initiative Project Authentic Beauty, a non-profit effort to bolster teen self esteem and nurture traumatized women through education and makeup services. The event is a benefit for the project and a partnership kickoff with The Chelko Foundation.

“Lifting the authentic voice of young girls and women to love themselves completely is the best birthday present I could ever have,” said Hoag. “My vision for Project Authentic Beauty is to empower women to cherish their inner beauty and feel inspired on every birthday of their life.”

Gala attendees will get birthday cake, a special gift bag, and a full taste of Project Authentic Beauty’s plans to free women and girls from self-negativity and stress. Hoag’s signature Authentic Beauty lipstick and lip gloss line will be available for purchase with all proceeds benefiting the new project. Benefit tickets start at $40.

Project Authentic Beauty carries a large mission: to empower all women and girls to feel beautiful from the inside out; and to provide hope and healing for women experiencing trauma through education, makeup services and makeup. Initiative actions include:
•    Beauty makeovers to Hurricane Katrina survivors (V-Day 10thAnniversary, New Orleans LA 2008)
•    Prom makeup services to homeless teenagers (Covenant House, Atlanta GA 2008)
•    Makeup services to mothers of chronically ill children (Q-100 Bert’s Big Adventure, Disneyworld FL 2009)
•    Workshops to girls 8-18 on inner beauty, self-esteem, nutrition and exercise, and media savvy education
•    Education presentation to guidance counselors (statewide Georgia School Counselor Conference 2008)  

By the time girls reach age thirteen, 80% report dissatisfaction with their body and weight. New research indicates a growing effect of the media on women’s body image such as internalizing the thin ideal. “The impact of your gift to Project Authentic Beauty is nothing less than freeing young women and girls from a dangerous prison of unreal beauty industry stereotypes.” said Hoag. “So come get a new lipstick and party on the roof!”

Authentic Beauty and The Chelko Foundation found each other through mutual support of Hurricane Katrina survivors as part of Atlanta V-Day’s bus trip to New Orleans this past May. “Alyson’s commitment to provide care, hope and healing to women who had experienced trauma seemed a natural extension of our mission, namely empowering women through opportunities” said Randi Layne, Chelko president. “We are excited about this partnership with Project Authentic Beauty.”

To find out more and to make a donation to this amazing project, visit myimagejourney.com